What Makes Select Registry Successful?

The Web Site
Traveling the Select Registry Way

While we acknowledge the importance of the Register as an unsurpassed industry standard, we also recognize that today, many travelers use the Internet to find lodging and to plan their trips. Increasingly, both of these tools represent essential components of our marketing efforts.

The SELECT REGISTRY web site includes individual pages for each of our member inns, as well as articles and features on new inns, innkeepers, our gift certificate program and much more.

Internet trip planning itineraries-an innovative new online tool featuring our member inns-are provided free of charge to those who "surf the web" looking for lodging and activities in different regions. This feature differentiates us from other online directories, and represents collaboration and the collective contributions of innkeepers throughout North America.

Online availability and referrals. In addition to referrals from the guidebook, our inns receive regular inquiries for reser-vations from the Select Registry web site. Since we started tracking in the summer of 2001, the number of referrals from this source has continued to grow. Many of our innkeepers say that this service alone pays for their costs of membership. We also provide sophisticated availability software at no cost to our members. Combined with the reservation inquiry feature, this software makes online referrals a "can't miss" opportunity for bookings at your inn.