 he Book
A Tradition in the Travel Industry for Three Decades!
Travel directories listing Inns and B&Bs have become ubiquitous. Each week
seems to bring a new book, brochure, magazine, online directory or promotion
purporting to be "the best" way to find a superior inn experience. What makes
SELECT REGISTRY'S directory different? Read more.
he Web Site
Traveling the Select Registry Way
While we acknowledge the importance of the Register as an unsurpassed industry
standard, we also recognize that today, many travelers use the Internet to find
lodging and to plan their trips. Increasingly, both of these tools represent
essential components of our marketing efforts. Read
more.
 ther Association Strengths
QUALITY ASSURANCE. Perhaps the most important
distinction between a Select Registry member inn and any other is our system of
Quality Assurance. Being accepted into the Association means passing an
incredibly rigorous evaluation conducted anonymously by an independent
inspector who comes and stays at each inn as a guest. Read
more.
What It Means To Be Chosen By Select
Registry
 SELECT
REGISTRY, Distinguished Inns of North America, is a nonprofit association of
innkeepers, established over 30 years ago to promote the use of country inns,
B&Bs, and unique small hotels by travelers and to encourage the very
highest innkeeping standards.
In years past, the registry book in the lobby of hotels and inns welcomed
guests and provided a connection between innkeepers and travelers. The
historical registry "quill"-the original instrument of guest registration-has
been incorporated into our Association's graphic identity, and the predicates
of "preference, distinction, choice, and authenticity" establish our members as
"the best of the best" in an industry that has become notorious for its
plethora of "inns" and a correspondingly wide range of quality.
A recent Internet directory identified over 25,000 "country inns and B&Bs"
in the United States and Canada. A select few who meet our Membership Criteria
are invited to join the SELECT REGISTRY.
Each year, new inns-after passing a rigorous membership evaluation and being
voted on by their peers-join our ranks.
What membership means to our members.
 In
addition to serving as a network of committed, professional innkeepers who are
unsurpassed experts in their field, the Association provides tangible,
cost-effective membership benefits. We are first and foremost a marketing
organization. The Association guidebook and web site are the primary tools we
use to promote our members and to drive guests to their doors, but we also
offer a range of other programs designed to raise our members' profile among
the traveling public.
Select Registry also has a passport/loyalty program, and continues to develop
national and regional promotions, targeted mailings, and marketing partnerships
with other industry professionals.
Return on Investment.
Like all businesspeople, innkeepers must evaluate how best to spend marketing
dollars. Our members continually weigh the value of their membership against
the costs. It should come as no surprise that quite a few of them have been
part of our Association for many years, because it works for them. Many report
that guests regularly visit with a copy of the guidebook in hand. Others count
on a steady stream of online referrals that come through our web site. In the
most recent Association-wide Needs Assessment survey, members reported, on
average, that they received from two to four times their investment in bookings
each year.
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Membership
Criteria
Overview
The overriding objective of Select Registry is to admit properties that will materially enhance the overall quality of the organization.
The property must pass Select Registry’s Quality Assurance inspection. If the property fails the QA inspection, reapplication may be made after six months.
Criteria
1.
The property must be fully licensed according to national, regional, and local governmental requirements.
2.
Breakfast must be offered on the premises.
3.
Each guestroom or suite must have a private bath.
4.
If the evening meal is not provided on the premises, fine dining or quality regional dining must be readily available in the area.
5.
The property should have been in operation for a minimum of two years at the time of application (one year of operation if the owner/operator is a previous SR innkeeper ).
6.
The owner/operator or innkeeper should have at least three years of documen ted lodging management experience.
7.
The property is encouraged to secure at least two endorsements from SR properties in good standing.
The Select Registry Board is the final arbiter of all applications and may, at its sole discretion, accept or decline any application for membership.
Procedural Considerations
A signed statement of accurate and complete information being supplied is required as part of the application.
Information on applicants from members and staff research is important for the Board to be fully informed while making a decision on any applicant. If verified exceptional information is revealed by member, staff or other input, then the Board is informed prior to its final deliberation on the application.
We will treat all applicants professionally, and we welcome all applications. Not all will be accepted, nor have they been. Our goal remains to grow the Association strategically and with member properties that will materially enhance our organization.
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